Important data, such as when to follow-up with a potential customer, gets dismissed simply because you don’t have the time to enter it in your spreadsheet.
But there are too many risks to putting this off. You lose important customer information. Your employees aren’t on the same page. Your customers aren’t happy with their customer experience.
Ultimately, your company loses customers and potential sales.
CRM makes it easy to enter your customer data as well as spell out when to follow-up with potential buyers. Grow your customer relationships, not your to-do list.