Streamline your efforts to keep the topics you post about consistent. You have to avoid having a random collection of posts that will confuse your message.
Don’t be too worried that you will have to create your own content. An excellent way to remain authoritative in your industry is to curate content. You can build authority by sharing posts that are relevant, meaningful and useful for followers. This encourages likes and shares while showing people you are not focused strictly on promoting yourself. Instead, it creates trust.
Don’t be afraid to use humor when your brand calls for it; 3 in 4 people appreciate humor. You can also use a mix of curated content based on the platform such as videos, gifs, memes, and links for blogs posts and articles.
To stay on point, choose a few topics that make sense for your brand and industry whether it is celebrity fashion, designer trends on the runway and shoe fetishes for a fashion boutique or recipes, food trends and seasonal produce for a grocery store. The goal is to stick with your area of expertise, so people depend on you for the info they need.
Last but not least, be kind. 88% of consumers find it annoying when a brand bad mouths the competition. Instead, consumers buy from brands with these top three qualities:
- Honest (86%)
- Helpful (78%)
- Friendly (83%)