E-commerce and Instagram: what your business needs

A fresh new partnership that can lead your business to a successful path.

Nowadays, Instagram is depopulating among the digital generation, setting itself up as the most loved social among young people. For this reason, companies are increasingly aware of the advantages that Instagram marketing can bring to their business, conquering increasingly typical targets via E-commerce.

Instagram stories: an effective tool

It is not, however, a question of mere promotion tactics, but of achieving tangible results. This is how Instagram turns into a real eCommerce platform, considering tools specially weighted by marketers. Beyond more specific instruments such as the use of A/B tests and a valid content curation plan, the ability to save featured stories now provides the opportunity to always have the most trending products at hand.

Creating emotions is necessary

Nevertheless, brand storytelling is not enough: it is necessary to take advantage of an emotional language that calls on followers to speed and exclusivity. This is what inbound marketing teaches us, “the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you” (Hubspot).

Why choose Instagram?

More concretely, you can track down three main reasons why Instagram is the most suitable tool to grow your Business:

1. As already mentioned, it is the most incredibly popular social platform. Among the millions and millions of active users on Instagram, 80% of them follow one or more companies on Instagram.
2. The level of engagement is extraordinarily high. Through Instagram, you can turn followers into paying customers.
3. Instagram is becoming the main channel for eCommerce. Not only is it possible to post photos of your products, but also tag them, thus allowing your followers to buy the product directly on the platform.

However, the rule of third parties does not fail: every company should intersperse advertising posts, in which I the if products offered by the brand are in the foreground and posts that allow interaction with followers, to create an increasingly strong fanbase.

From a mere account to a business account

It is important to move from theory to practice. What are the steps to convert your Instagram account into a business source? First, you need to set up your account in a business account, so you can have access to analytics that will help you make informed decisions for your brand. Once you’ve done that, the next step is to optimize your profile: choose an eye-catching profile photo and add a logo. Finally, add a URL to your profile, such as one that addresses the user to the top, best-selling, and profitable products page.

So, what are you waiting for?

Now that you know such great insights, It’s time that you share your knowledge with others by sharing this blog. If you want to know more about such interesting blogs, then feel free to check out quantazone blog

Quantazone is a digital marketing agency working as a guide for businesses in digital space. Quantazone has curious enthusiasts who are always waiting for opportunity to provide you assistance with best services. 

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