More concretely, you can track down three main reasons why Instagram is the most suitable tool to grow your Business:
1. As already mentioned, it is the most incredibly popular social platform. Among the millions and millions of active users on Instagram, 80% of them follow one or more companies on Instagram.
2. The level of engagement is extraordinarily high. Through Instagram, you can turn followers into paying customers.
3. Instagram is becoming the main channel for eCommerce. Not only is it possible to post photos of your products, but also tag them, thus allowing your followers to buy the product directly on the platform.
However, the rule of third parties does not fail: every company should intersperse advertising posts, in which I the if products offered by the brand are in the foreground and posts that allow interaction with followers, to create an increasingly strong fanbase.