An algorithm is a mathematical set of rules specifying how a group of data behaves. In social media, algorithms help maintain order, and assists in ranking search results and advertisements. On Facebook, for example, there is an algorithm which directs pages and content to display in a certain order.
As of last year, there were approximately 4 billion internet users, and of these users, about 3 billion were on social media. That’s a massive undertaking to monitor and manage. This is why algorithms are so crucial in determining the validity and placement of social media accounts and content.
While there’s no handbook on the many algorithms and how to maintain them, we know enough to maneuver the social media landscape and succeed. One of the major shifts witnessed in the past few years is a user-friendly focus, much like the one Google ranks by. This encourages social media users to submit relevant, high-quality content, and engage with consumers.