Once upon a time, it was difficult to find a worthy vendor who could produce and implement high-quality advertising.
Now, it’s never been cheaper, simpler, or more readily available.
To put it plainly — our magic is shrinking.
With demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust.
To filter the noise, they’re turning to ad blockers, cord-cutting, and even media fasting (yes, that’s a thing).
Consumers taking such extreme measures to avoid advertising makes it increasingly more difficult for brands to keep up with the digital landscape.
So where do you turn?
The smart move would be influencer marketing.
If you’re looking for an ironclad way to seize the attention of your ideal audience. You should look no further than someone who already has their ear.
In short, you need an influencer.
When you look at the stats below. It makes sense why influencer marketing is such a popular tactic to drive sales:
- When it comes to millennials, only 1% of them trust advertisements. However, 33% of them trust blog reviews for their purchases.
- Around 40% of people reported that they purchased a product online after seeing it used by an influencer on YouTube, Instagram, or Twitter.
- 71% of influencers believe that it’s an honest and authentic voice that keeps their audience engaged.
- According to a study by Tomoson, influencer marketing yields a $6.50 return on investment for every dollar spent.
It’s easy to see why influencer marketing is red-hot right now, but where is it heading? And more importantly, how can you capitalize on it?
Read on to learn more about the current state of influencer marketing, how to deploy your own influencer marketing strategy, and current influencer marketing trends already disrupting the channel.