Brand Reputation refers to how the audience perceive the character, status, and quality of your brand. It is very important because it can be some customers first impression of your brand. Many factors can influence the reputation.In Internal factors (customer service, product quality, etc.). While in external factors (customer reviews, news mentions, etc.).
When done successfully, brand management can:
- Increase your brand awareness
- Allows you to charge extra for your products or services
- It can influence your audience’s buying decisions
- Builds customer loyalty
- Increases the sales
- Creates a happy customer that become brand advocates