Social media reaches further than we can physically reach with advertising
Social media advertising is a kind of digital marketing. Where paid ad campaigns are run on social media platforms to reach target audiences. You can promote your brands and inspire sales through the social channels that users frequently use. It is getting harder to get your message noticed in the online world. This is because user attention is becoming a scarce resource.
Social media advertising is pretty impactful. As it allows you to deliver your message to your ideal buyers throughout their purchase journey. Before the release of a new product, a B2C company can run a brand awareness campaign to get some pre-buzz. Similarly, a B2B company can engage its audience through remarketing campaigns. They can do so to sell a highly valued product.
Social media advertising is different from traditional advertising. Traditional advertising adopts an approach wherein brands deliver ads to all the people possible. That too regardless of whether they are interested or not. Social media, on the other hand, enables brands to connect with the buyers.