Types of Social Media Advertising

Social media reaches further than we can physically reach with advertising

Social media advertising is a kind of digital marketing. Where paid ad campaigns are run on social media platforms to reach target audiences. You can promote your brands and inspire sales through the social channels that users frequently use. It is getting harder to get your message noticed in the online world. This is because user attention is becoming a scarce resource. 

Social media advertising is pretty impactful. As it allows you to deliver your message to your ideal buyers throughout their purchase journey. Before the release of a new product, a B2C company can run a brand awareness campaign to get some pre-buzz. Similarly, a B2B company can engage its audience through remarketing campaigns. They can do so to sell a highly valued product.

Social media advertising is different from traditional advertising. Traditional advertising adopts an approach wherein brands deliver ads to all the people possible. That too regardless of whether they are interested or not. Social media, on the other hand, enables brands to connect with the buyers.

Different types of Social Media Advertising:
1) Facebook Advertising:

Facebook offers many advertising options for brands. This enables them to run ads across awareness and conversion stages of the buyer’s journey. With each stage offering a lot of ad types to reach the goal.

  • Awareness: Build brand awareness or increase reach.
  • Consideration: Send traffic to your website and encourage app installs or video views. Generate leads, or encourage people to communicate with you.
  • Conversion: Create online conversions, make catalog sales. And also drive foot traffic to offline stores.
2) Instagram Advertising:

Instagram offers ads that are similar to Facebook

You can target people on Instagram based on their location and interests. Instagram also lets you create custom audiences. This helps to find new users that share similar characteristics to your ideal buyer.

You can target users through the following ad types on Instagram:

  • Awareness: Reach, brand awareness, and local awareness.
  • Consideration: Website clicks, video views, reach, and frequency.
  • Conversion: Website conversions, mobile app installs, and mobile app engagement.
3) Twitter Advertising:

Twitter ads work towards five different business goals:

  • Website clicks: Promote tweets with website cards to encourage people to visit and take action on your website. You are charged per click.
  • Tweet engagements: Promote tweets with the goal of starting conversations about your brand. You pay for the initial engagement.
  • Followers: Promote your Twitter account and pay per follower gained.
  • Awareness: Promote your Tweets to a broad audience and pay for impressions (CPM).
  • App installs: Promote your Tweets with App Cards. And pay per click to open or install your app.
4) Snapchat Advertising:

Snapchat is famous among the millennials and therefore favors content that is casual and fun. The social media platform supports the following ad goals:

  • Awareness: Branding
  • Consideration: App installs, app traffic, and website traffic. Also engagement, video views, and lead generation
  • Conversion: Website and app conversions
5) LinkedIn Advertising:

LinkedIn is much more business-oriented than the other social networks in this post. It offers targeting options based on professional qualifications like job titles.

LinkedIn ads help your business with three types of marketing goals:

  • Awareness: Create more awareness of your company or brand.
  • Consideration: Drive website visits.
  • Conversions: Collect leads and drive website conversions.
6) Pinterest :

Pinterest brings a largely female audience to social media. It is an absolute hotspot for topics such as weddings, cooking, or fashion. This makes it very useful for advertisers in this niche.

These ads work with six types of business goals:

  • Build brand awareness
  • Drives traffic to your website
  • Drive app installs
  • Drives traffic to selected products
  • Encourage specific actions on your website
  • Drive video impressions
7) YouTube:

YouTube has more male than female users. The audience is well spread out among all age groups. There are a few different video ad formats available on YouTube. They can help you work towards the following business goals:

  • Collect leads
  • Drive website traffic
  • Increase product and brand consideration
  • Build brand awareness and extend your reach
Conclusion :

Social media advertising is a growing field, with newer and more effective ways to target and influence your audience. Visit Quantazone to know more about social media marketing/ advertising.

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