When it comes to marketing, content is an important factor. Here we will discuss the difference between visual content and textual content. Giving the right information to the right audience. In right form is an effective strategy to stand out from the competition.
Many contents get created on daily basis. So, grabbing the attention of customers is a little difficult. Majority of the people understand better through visual content. Its said that humans are visual creatures.
” Vision trumps all senses. Pictures beat text as well, in part because reading is so inefficient for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time.” John Medina
” VISION TRUMPS ALL SENSES. PICTURES BEAT TEXT AS WELL, IN PART BECAUSE READING IS SO INEFFICIENT FOR US. OUR BRAIN SEES WORDS AS LOTS OF TINY PICTURES, AND WE HAVE TO IDENTIFY CERTAIN FEATURES IN THE LETTERS TO BE ABLE TO READ THEM. THAT TAKES TIME.”