Visual Vs Textual Content

When it comes to marketing, content is an important factor. Here we will discuss the difference between visual content and textual content. Giving the right information to the right audience. In right form is an effective strategy to stand out from the competition.
Many contents get created on daily basis. So, grabbing the attention of customers is a little difficult. Majority of the people understand better through visual content. Its said that humans are visual creatures.

” Vision trumps all senses. Pictures beat text as well, in part because reading is so inefficient for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time.” John Medina

” VISION TRUMPS ALL SENSES. PICTURES BEAT TEXT AS WELL, IN PART BECAUSE READING IS SO INEFFICIENT FOR US. OUR BRAIN SEES WORDS AS LOTS OF TINY PICTURES, AND WE HAVE TO IDENTIFY CERTAIN FEATURES IN THE LETTERS TO BE ABLE TO READ THEM. THAT TAKES TIME.”

JOHN MEDINA

Power of visual content in everyday communication
  • The human brain can process the entire image that the eye sees for as little as 13 milliseconds.
  • When an image is seen for only 13 milliseconds before the next image appears. A part of the brain continues to process the images longer than the amount of time it was seen.
  • People following directions with text and illustrations do better than those without illustrations.
  • When people hear information or directions, they don’t remember that information completely. But, if a relevant image is paired with that same information. The people will remember it for a longer duration.
  • People tend to remember charts with strong visual images than the plain text.
Visual content, helps students improve in the following areas:
  • Clarification of content
  • Student’s motivation to learn
  • Saves time with lesson preparation
  • Vocabulary enhancement
  • Avoid dullness during class
  • Provide direct experience as sensory objects which initiate or stimulate learning
Power of visual content in business
  • Animated info graphics tend to generate the most social shares.
  • In a HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.
  • Our research reveals that users pay close attention to photos . These photos and other images that have relevant information.
  • Visual types of content like info-graphics, photos and videos. They comprise a significant part of content that B2B marketers use.
  • Tweets with images receive more retweets than tweets without images.
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