Youtube vs Instagram, which platform is better?

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Instagram
  • The 50 most followed Instagram influencers have a combined follower count of 2.5 billion.
  • With an estimated 14.5 million sponsored posts, influencer marketing on Instagram is a $1 billion industry.
  • It’s estimated that tens of millions of people make money off of Instagram. Top Instagrammers can make up to tens of thousands of dollars per post and $500,000/year.
  • 48.4% of respondents in a survey comprising 20000+ consumers use Instagram to engage with influencer content.
Facebook
  • 7 out of 10 YouTube subscribers relate better to their favorite YouTube content creator than to traditional television or movie stars, and 40% of millennials believe their favorite YouTuber understands them better than their friends.
  • Videos created by the top 25 YouTube stars were viewed 3x more, commented on 12x more, and resulted in 2x as many actions than videos from traditional celebrities.
  • A YouTuber with one to three million subscribers gets an average of $125,000 per post.
  • 24.6% of the respondents in a survey said that they prefer using YouTube to engage with sponsored content.
How to Choose the Right Platform for Your Campaign

Before choosing a platform for your campaign, you need to consider the three “Rs”. These are:

  • Resonance — The potential engagement an influencer can generate from an audience that’s relevant and valuable to your brand.
  • Relevance — How many of your target customers can be found on this platform.
  • Reach — The number of people you can potentially reach using the influencer’s content on the platform.
The Pros of YouTube
  • Good for boosting sales — especially when influencers share product reviews along with the link to purchase in the video description.
  • You can engage audiences effectively and easily measure results.
  • Videos have a long life span and you can even reap benefits after your campaign is over.
  • Useful medium for fashion, entertainment, gaming, beauty, and almost all kinds of brands.
The Pros of Instagram
  • It is an amazing platform for branding and getting more visibility in front of relevant audiences.
  • You need to spend less on creating content as compared to YouTube videos but have much smaller lifespan.
  • You can reuse the images after your campaign is over, with permission from your influencer.
  • A great choice for lifestyle, fitness, fashion, beauty, food, and travel brands.

To summarize, I’d say a cross-platform strategy would be best for social media marketing. And both YouTube and Instagram are great options. YouTube videos allow you to share more information with your audiences and have a longer life span. You can share limited information only using Instagram content. However, Instagram can be more useful in reaching relevant audiences quickly and effectively.

Most importantly, make sure that these platforms can help you achieve the goals you have in mind. And accordingly, choose the one that suits your needs the best.

Konow more about such topics at quantazone.

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