- It is an amazing platform for branding and getting more visibility in front of relevant audiences.
- You need to spend less on creating content as compared to YouTube videos but have much smaller lifespan.
- You can reuse the images after your campaign is over, with permission from your influencer.
- A great choice for lifestyle, fitness, fashion, beauty, food, and travel brands.
To summarize, I’d say a cross-platform strategy would be best for social media marketing. And both YouTube and Instagram are great options. YouTube videos allow you to share more information with your audiences and have a longer life span. You can share limited information only using Instagram content. However, Instagram can be more useful in reaching relevant audiences quickly and effectively.
Most importantly, make sure that these platforms can help you achieve the goals you have in mind. And accordingly, choose the one that suits your needs the best.
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