There was a time when artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2021.
So here are a few digital marketing trends to look out for in 2021!
2021 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). AI is one of the digital marketing trend that is going to bloom. It can easily find itself at the heart of global business and industry in the future – and it’s already taking over many simple jobs. Businesses who adopt AI in 2021 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors. We can already see AI implemented in areas like:
Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Surveys show that:
Chatbots are preferred by the customers because:
You need to personalize your digital marketing if you want your business to stand out! It means personalized content, products, emails and more.
Consider these personalization stats:
Also, One good example of this is Starbucks!
Starbucks makes use of a gamified mobile app. It draws on data like purchase history and location to get as personal as possible. This allows customers to customize their drinks, and encourages further use with its rewards system. Thus, it skyrocketed their revenue to $2.56 billion!
Video marketing is surely one the most important digital marketing trend today. And, it will likely be for the next 5-10 years. Here are some numbers showing the importance video marketing strategy in 2021:
Video marketing is preferred way of customers to learn about new products. And, this image clearly depicts it!
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social media channels.
Because influencer marketing is generally more authentic than corporate advertising:
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2021. Consider these numbers:
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