Digital Marketing Trends in 2021!

There was a time when artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2021.

So here are a few digital marketing trends to look out for in 2021!

1) Artificial Intelligence

2021 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). AI is one of the digital marketing trend that is going to bloom. It can easily find itself at the heart of global business and industry in the future – and it’s already taking over many simple jobs. Businesses who adopt AI in 2021 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors. We can already see AI implemented in areas like:

  • Basic communication
  • Product recommendations
  • Content creation
  • Email personalization
  • E-commerce transactions
2) Chatbots

Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

Surveys show that:

  • 85% of customer service is powered by chatbots in 2021
  • People like them because they provide 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)
  • 63% of respondents prefer messaging an online chatbot to communicate with a business or brand
  • By 2022, chatbots will help businesses save over $8 billion per annum
  • 80% of businesses want chatbots by 2021!

Chatbots are preferred by the customers because:

  • They are responsive 24/7,
  • And, Give answers promptly,
  • Accurately recall your entire buying history, and
  • Never lose patience.
3) Personalization in digital marketing

You need to personalize your digital marketing if you want your business to stand out! It means personalized content, products, emails and more.

Consider these personalization stats:

  • Generic advertising blasts highly annoy 63% of the consumers.
  • 80% prefer to do business with a company if it offers personalized experiences
  • 90% claim they find personalization appealing.

Also, One good example of this is Starbucks!

Starbucks makes use of a gamified mobile app. It draws on data like purchase history and location to get as personal as possible. This allows customers to customize their drinks, and encourages further use with its rewards system. Thus, it skyrocketed their revenue to $2.56 billion!

4) Video Marketing as a part of digital marketing

Video marketing is surely one the most important digital marketing trend today. And, it will likely be for the next 5-10 years. Here are some numbers showing the importance video marketing strategy in 2021:

  • 70% of consumers have shared a brand’s video
  • 72% of businesses say that video marketing has improved their conversion rate
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

Video marketing is preferred way of customers to learn about new products. And, this image clearly depicts it!

5) Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social media channels.

Because influencer marketing is generally more authentic than corporate advertising:

  • 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves
  • 58% of people have bought a new product in the past six months because of an influencer’s recommendation.
6) Voice Search & Smart Speakers

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2021. Consider these numbers:

  • 50% of all searches will be via voice by 2021
  • 55% of all American homes will own a smart speaker by 2022
  • 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines
  • Therefore, Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today
  • Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units.

To know more about such interesting blogs then check out quantazone blog. Also check out our services at quantazone store. Quantazone is here to ease your digital existence.

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