The aim of digital PR and SEO is to improve brand reputation, credibility, reach, and revenue. Some businesses think that both of these strategies can never be used together. Several professional SEO services have suggested that combining both strategies can provide maximum results for businesses.
For digital PR (public relations), businesses collaborate with PR agencies, influencers, bloggers, and journalists. This is to build brand awareness and enhance its outreach.
For SEO (search engine optimization), businesses usually seek the help of an SEO agency. This is to boost website traffic and gain a higher ranking on search engine result pages (SERP).