Before jumping into how to increase the conversion ratio it is necessary to know what exactly does Leads Conversion Ratio mean.
Leads Conversion Ratio is defined as the Ratio in terms of percentage of your leads that are converted into opportunities. For instance, It is the total number of leads that are converted into opportunities divided by the total number of leads generated in that particular period.
For example, if for the month of November, a total of 30 leads were converted into opportunities out of a total of 100 leads generated in the same month, then your ratio will be 30/100 = 30%.
Calculating Leads Conversion Ratio Automatically: Sales Scorecards help companies give a graphical overview of their leads that are converted into opportunities. In other words, companies are able to automate their lead conversion rates and categorise it on a number of factors.
Sales scorecards provide information on the amount of calls being placed to generate leads. Therefore you are able to convert leads into opportunities.