Having a simple and engaging landing page should be your key element for the visitors to easily understand your offer and convert it into your customer. Provide a simple layout.
One should place a call to action on top and your contacts fill in details too, to generate leads.
By this, we mean to put the most important and beneficial elements on the top for your visitor to see and acknowledge it right away. Keep everything aligned, with minimal graphics. Your contact form shouldn’t be too needy of information, ask to the point and important things or your visitors might lose interest halfway.
Today websites have a cooler call to action where they show imagery (or video content) explaining your brand and offers. This proves to be very helpful in increasing your conversion rate.