1. Drop off in traffic:
To become successful, proper management of website traffic is important. It also helps in conversion sales. Everyone lives a fast-paced life now and they want to do their tasks in a fast and efficient way.
2. Loss of money:
A website serves for the growth of the organization. Websites have grown leaps and bounds in all areas. They provide a better experience and service to their customers.
3. Negative impact on SEO:
If the loading speed of your website is slow, the search engines crawl only fewer pages. It also affects your indexation. A slow website is furthermore penalized by the search engines. It ultimately leads to a huge loss of revenue.
4. Bad user experience:
A bad user experience is created from the slow website. People lose their confidence in the company and the product they are offering.
5. Lags in the market:
If your website is slow to load, Google just slides you down in the rankings. If the page is slow, the user presses the back button. It also makes search engines contemplate that the content is not relevant to the query. It finally leads your website to sink in the rankings.
6. Low conversion rates:
Conversion rates are directly proportional to the revenue gain of the company. A lower conversion rate also leads to lower revenue gain and poor performance of the business.
7. Affects mobile users:
A business can become successful only if it’s able to reach a massive mobile population. Similarly, a slow loading website leads to load slowly in mobile applications too. As a result, a poor performing mobile website irritates the users and gives them a bad user experience. It also prompts them to switch over to the competitive sites that provide a better service.
Furthermore, some of the tools to enhance the performance of your
Furthermore, some of the tools to enhance the performance of your website are :
Google Page Insights