Digital Footprint refers to one’s unique set of traceable digital activities, manifested on the internet or on digital devices. Digital Footprints are basically, the digital trail that your business leaves behind on social media and the world wide web. Think of it as your company information, digital behavior and electronic reputation as a result of conducting business activities. They are traces left behind on the internet and from marketing messages and business statements.
For businesses, a digital footprint plays an ever-increasing part in their global sales and marketing strategies. You should consider it as the virtual biography of your business. Similar to a company’s reputation in the industry, its online footprint acts as its digital calling card. It is a way in which consumers and the industry perceive and interact with your company.
Active digital footprints are all the information a user shares online purposely with a particular website. Social media posts, blog posts, image and video uploads all are among the ways businesses create active digital footprints for themselves.
Passive digital footprints are the traces of data that are left online or collected online without the user’s knowledge. Some of the activities that add passive data traces to your digital footprint are, website visits and actions, searches and online purchases, online reviews, and feedback.
It is important for every individual to understand digital footprints and their implications – both good and bad, so here are a few pros and cons of digital footprints :
You have to start conversing on social media if you want to improve your digital footprint. After you decide which social platforms to post on, you can begin writing engaging and educational content you want to share with your audience. To show that your company has real people behind the name you can also begin responding to your follower’s comments and messages. Therefore, your activity on social media will significantly expand your company’s digital footprint.
A lot of things have changed over the years but, content is still king. Use content to educate, connect with others, share information, and increase credibility. You have to make sure that your digital marketing strategy is packed with high-quality content that tells a compelling story about your brand. Therefore, you need to use both graphics and videos to tell your story in a variety of ways. Your content should be tailored to the type of media expected on each social media platform you are on.
Nowadays, videos are much more attractive than reading a page of content. You will experience an increase in website traffic when you publish informative videos on your website. You can also, post the videos to your social media platforms after publishing them on your website, to reach more people.
If your website is outdated, confusing, lacks a clear brand style, has poor marketing messages, or simply doesn’t communicate the quality or value your business offers, it’s time for a change. The most effective way for you to improve your digital footprint and have an impact on your audience is through video. When you publish videos on your website, you will experience an increase in website traffic.
Customers are increasingly looking for video content when seeking information on brands. The same goes for potential investors looking for the next company to invest in. Creating a blog is another great way to optimize your website. By writing blogs you will be in control of creating content that people want to read. These blogs will be readily available to your target audience when searched. Tagging and linking content also increases the page rank.
SEO should be considered as a main pillar in terms of improving your digital footprint. SEO at its most basic means, providing your users with the best possible experience when engaging with your content online. To improve your digital footprint, you need to optimize all channels and touch-points where your customers might engage with you. You have to make sure that you are serving the best possible user experience and information that ultimately solves the customer’s problems and answers their questions.
Expanding your digital footprint is going to be a lot of work, but just like with anything, taking the first step, and keeping at it slowly but regularly will ensure that you raise your digital footprint to a positive one. At Quantazone we will take your business to the next level with our digital marketing techniques.