The website is the core of your online marketing activities, if you look at all the marketing channels and techniques, what they actually do is bring visitors to their website and the main purpose of a website is turning these visitors into customers. In marketing terms, this is called conversion. A bad website will basically cause you to waste money on other marketing methods because you don’t need more visitors if you can’t turn them into customers. So the better your website is the more visitors are converted into your customers
The share of internet usage on mobile devices is growing every day. In 2015 mobile browsing took a share of about 15%. Right now, it’s near 73%. It means that if you don’t want to lose any potential clients, then you need a great looking website which is also optimized for mobile browsing. Responsive websites respond to the screen size of the device you’re viewing it on, so instead of creating different websites for different devices your responsive website rearranges the elements to fit any screen. So you’ll get more happy visitors which also leads to more happy customers.
Web Design Process
The first step is always about information gathering, identifying things like the website purpose, goals and target audience. This lets us understand you better.
A plan includes a definition of the site map structure in technologies that we're about to use for the Development.
Not only do we focus on wireframe models in the visual style in this stage but also on the usability of the user interface for the best possible user experience.
An important part of the process is choosing the right text, photos or videos all optimized that only for your visitors but also for search engines.
We create a responsive website with help of databases and other technologies.
We test all the technical features like code and scripts compatibility with major browsers but, we also ask ourselves if the website really fulfills its purpose.
After we launch the site, our job is definitely not done yet. We always monitor what's happening after it and look after the maintenance work.