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Email Marketing strategies you need to know

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Email marketing is the use of email to send a commercial message. That is to promote products or services, send advertisements, request business, and solicit sales or donations. In a broader sense, it is the use of email to develop relationships with potential customers or clients. Email marketing is a part of digital marketing, which encompasses online marketing via websites, social media, blogs, and more.

An email marketing strategy is part of your marketing strategy and business plan. It allows you to market your products and services with the best chances for making a profit and reaching your business goals.

This is because a good email marketing strategy will take into consideration, who your target customers are, their preferences and the benefits they are looking for. Also your products, services and industry and which email marketing messages are most effective. Email marketing strategies mostly seek to achieve these three primary objectives, to build loyalty, trust, and brand awareness.

With an increasing number of brands investing in email marketing, it’s harder to capture your customer’s attention and engage them in meaningful conversations. The key to building a successful email marketing strategy lies in creating trust with contacts and building long-lasting relationships with them.

Here are a few strategies you can use to improve your email marketing:
1) Personalise your emails:

Personalizing email marketing does not mean that you send an individual email to every single subscriber. Personalization means that you use your customer data to create a personalized message. A study has found that personalized emails deliver 6 times higher transaction rates. A lot of brands do not use personalization within their email marketing strategy. This means that by personalizing your emails, you will stand out against your competitors.

  • Use the customer’s name: The easiest form of personalization is to address the customer by name. Most email service providers offer this within their functionality and this will improve your campaign performance. Email subject lines that are personalized with a recipient’s first name can increase open rates.
  • Ask for the right information:  personalization starts way before you hit the ‘send’ button. It all starts with a signup form. Without data such as the customer’s name, company, and location, you will be very limited with your personalized communication.
  • Use your real email signature:  you should use real contact information within the email and the best way to do that is to include your contact details in the email signature. A great way to be personal would be by giving your readers the opportunity to contact you or connect with you online and build a relationship with them.
2) Segment your customers:

Segmenting your email list allows you to send the right message to the right customer at the right time. Your subscribers are more likely to engage with your message if they find it relevant. Segmentation also helps you avoid sending messages to the wrong people. This is equally important for building trust with your contacts, keeping your contacts engaged over the long-term and, increasing conversions.

Here are some tips on creating the right segments for your messages:

  • Have a clean and organized database.
  • Collect the right information about your customers
  • Make sure you can collect the right explicit and implicit data.

The segments you create have two important jobs- To send the right message to the right people at the right time. To avoid sending the wrong message to the wrong people at the wrong time. As every business is different so you need to tailor your segments to your business goals.

3) Send mobile friendly emails:

Email campaigns that are optimized for mobile generate a lot of revenue. Here are some ways in which you can do that:

  • Implement responsive email design: Creating a responsive email design means that the user experience is optimized regardless of the device or screen they use.
  • Make the CTA big and obvious: Text links may work on a tablet or laptop but you might be alienating your readers who have a smaller screen if your call to action is too small. You will have to make sure that the call to action button is, big, bold and simple to click.
  • Keep the subject line and pre-header short: The subject line is extremely important. Keep it short so the reader knows exactly what the email topic is about.
4) Create a schedule for sending emails:

To ensure that subscribers read your emails, you need to find out the best time for sending emails. It is necessary to experiment and determine the time when subscribers are most engaged. Optimal mailing time usually depends on your customers’ behavior, inbox crowding, and the deployment times of other marketers.

But one of the top email strategies is to send your email at night. Reports have proved that the time of day that received the best open rate was 8:00 p.m. to midnight. This block not only performed better for open rates but also for click-through and sales. Another good strategy would be to send your emails on the weekends.

5) Automate email campaigns when possible

Trigger-based emails are sent out automatically based on user behavior. The data behind trigger emails shows us that trigger emails perform much better than traditional email. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts.

Here are some examples of trigger mails you can send:

  • Activation: If a new user creates an account but does not use your product within the first few days. You can create an activation campaign that sends an automated email with their login information, steps on how they can get started and include a video demonstration for additional support.
  • Win-back: You can create a win-back email that sends an automated email to all customers that are coming to the end of their contract with a list of new product features and a short plan on expected releases in the next few months.
  • Surprise: You can create a surprise email that sends an automated email to your best customers that offers a free yearly license to your software for them to use.
6) Re-engage your inactive customers:

It’s great if your list is huge but the only problem is that two-thirds of it may be inactive. Research has found that the average inactivity for a list is 63 percent. This means that once someone joins they are less likely to ever follow-up with your follow-up emails. What’s to become of that inactive 63 percent? Re-engagement campaigns are an excellent place to start.

Conclusion:

As your company grows, your customer’s needs will change, too. Your email marketing strategy and the individual emails you send will need to evolve with them. At Quantazone we can help you to impress, inform, and attract your potential customers to your business with our Email Marketing Campaigns.

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