Social media marketing has exploded in recent years. So, the traditional email format may appear outdated. But this isn’t the truth. Email marketing has become more powerful than ever before.
“ONCE YOU BUILD AN AUDIENCE OF EMAIL SUBSCRIBERS, ANYTHING IS POSSIBLE.”
You cannot ignore mail from your marketing strategy. You might miss potential business opportunities!
People want to do business with those they know, like and trust. Electronic mail marketing is direct. Therefore, it is more personal and personalized than social media marketing. It gives people a way to easily contact you with their questions.
Did you know? 91% of consumers check their email every day! Social media is not a necessity. You can go without checking it for a few days. But, most people check their inbox several times a day.
Electronic mail marketing is surely an inexpensive way to reach people. You can communicate with people regularly who are interested in hearing from you. You cannot beat the ROI of email marketing as well!
Almost every year, electronic mail marketing continues to deliver a shockingly-high return on investment for businesses.
The average return on investment (ROI) for email marketing is 122%. This is more than 4 times higher than other marketing formats including social media and paid search.
Social media is subject to change. But, in electronic mail marketing, your list is yours. An email is a place where people, and not algorithms are in control. In mediums like Facebook, Instagram, LinkedIn; someone or something else decides who sees your content. And, when and where they see it. With email marketing, your content doesn’t go out to a general audience. You’re able to segment your subscribers according to how they interacted with your brand.
A study revealed that mail is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive mail offers.
This type of marketing can seamlessly drive more visitors to your website, and provide you with a valuable way to track which parts of your website and your marketing attracts the most interest.
Summing up, when you have to choose between the two, then make your choice based on your brand’s goals. Social media marketing is better when your goal is to expand your reach and engagement. Email marketing is better at driving sales.