5 Reasons SEO is important for Content Marketing
The Growing Popularity of Content Marketing. The very essence of
If you’ve ever worked on a link strategy, you’ve probably sent out link requests. The idea is simple––just ask a site for adding backlinks.
It’s the foremost direct thanks to get new links, and when it works, it’s super convenient.
But there’s a problem. This isn’t a perfect strategy.
Sometimes, You might get a response, but it won’t be the kind of response you want.
So what do you do?
You have to make backlinks request that’s impossible to ignore or turn down.
Because that traffic is directly associated with the standard of the backlinks your website has, the more authoritative websites that link to you, the higher rankings and traffic you’ll get.
And in fact, you would like to stay an eye fixed on your Google rankings. When crawling the online, Google looks especially for your website’s backlinks, to know how your pages are connected to at least one other and in what ways. Certainly, there are hundreds of ranking factors. But backlinks represent the foremost important metric for SEO.
If you’ve just created your website, the probabilities of getting fast and natural links are almost zero. It’s one or the other.
Natural links take time. Thus backlinks come into picture.
Saying your prayers before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. Instead, you’ll need to build some links and drive relevant traffic to your website.
How do you do this?
One common method is to write down guest posts on reputable websites in your niche and add backlinks to your website into these.
Every week, people get pitches for completely unrelated content.
You wouldn’t believe it, but it’s true.
But that doesn’t mean that those sites give out links to every piece of relevant content. There’s an important relationship between a piece of content and the content it links to. The linked content has got to supplement the most content somehow.
If you’re serious about getting more organic traffic, staying up so far together with your main competitors’ online marketing strategies is mandatory. You have to spy on your competitors on social media and appearance for his or her link-building or earning techniques, also as their content-marketing methods. Here are some tips:
Set yourself up for alerts when competitors are publishing new content on their websites.
Subscribe to their email newsletters or follow them on social media. Another smart thanks to catch up with their new content is to make a Google alert for the keyword “site: yourcompetitor.com.” for instance, if my competitor is Quantazone, I can set a Google alert using the keyword: site: quantazone.com
Internal links are a key factor for running a successful blog. They are passing link juice, and you’ll use your anchor texts. With an honest internal linking structure, you’ll help users easily navigate through your website and increase the general user experience.
There are tools that will automatically create internal links on your blog, especially if you’re running WordPress, but you ought to do that manually. Microsoft’s Matt Cutts has recommended that webmasters keep their number of internal links per page below 100, for both usability and SEO.
Great content won’t get you backlinks unless you recognize the way to sell right. You have to urge call on the planet and do email outreach to market your best articles.
One of the simplest strategies to try to do this is often to contact bloggers or websites running weekly or monthly roundups. Again, you’ll use Google and look for queries like “keyword + roundup.” confirm you select , so as to ascertain results only from the past week or month.
If you want to promote your content you need to do it with caution and knowledge.
You should monitor each backlink you create or earn and verify it carries any SEO value.
Always avoid getting backlinks from pages where you don’t have any control. The last thing you’d want is to have hundreds of backlinks you can’t remove.
Many companies like Quantazone provide you support for content marketing thus helping you with backlinks.