Cloud computing is a technology that serves extensive benefits to businesses. It empowers them to operate more effectively and improve their productivity as well. This is because the tools and applications that are integrated into the cloud can be accessed from anywhere. Essentially, this technology makes data storage and distribution easier.
At the same time, it reduces the burden on the IT infrastructure of the business. Moreover, it has the potential to enhance different operations within an enterprise. One of these operations is digital marketing. If you are planning to integrate cloud computing within your digital marketing strategy, you need to understand the benefits of doing so.
Marketing in the cloud is changing how companies interact with their current and potential customers, and how they store and use data. Marketers are increasingly reaching consumers via digital channels.
There are many reasons why marketers are migrating to the cloud. The key reasons include:
Promoting products and services online is a major challenge for digital marketers because they cannot come face-to-face with potential buyers. According to experts at Outreach Monks, the best way to drive purchase decisions from the target audience is by knowing them well enough.
Customer data can help you understand the needs and expectations of the audience. Keeping track of this vital information through conventional means, such as surveys, involves a lot of work. A cloud data center, on the other hand, eases the storage and access of information for the marketers. They can use it to store customer data and access it anytime and from anywhere, which makes remote work possible.
With the use of cloud-based tools, marketers have better control over marketing and business content. They can deploy strategies independently without having to rely on other departments, which definitely streamlines the operations and saves time. Plans and goals can be implemented more effectively when departmental inter-dependence is reduced.
The learning curve involved in cloud-based systems is minimal, which also saves the cost and time spent to train the new marketing personnel. The automation of marketing operations strengthens the core of the business as a whole.
In addition to making data easily accessible for digital marketers, cloud computing also ensures its security as well. Every piece of information related to your customers is crucial and you cannot afford to lose it. By integrating cloud computing into your digital marketing strategies, you can eliminate this possibility for good. With this, neither accidental nor deliberate breach remains a concern for your business.
Data security and privacy matters because it has a far-reaching impact on the trust of the customers and the reputation of the business. This is all the more important now because of the data privacy regulations and laws that businesses have to comply with.
Beyond the direct benefits of embracing cloud-based applications, there is a lot more the business can derive by relying on this amazing technology. When marketers adopt these tools, they are able to save time and achieve more with lesser efforts. As a result, they can focus on spending time to make innovation possible for the marketing initiative as a whole.
This often shows in the form of innovative campaigns to reach the target audience in better ways and expand the customer base of the business. The entire practice of innovation increases sales and drives holistic growth for the organization.
Undoubtedly, cloud computing is a big step forward for the digital marketing industry and the benefits far outweigh the costs. Workflows are being resolved with light speed efficiency, data can be accessed from anywhere and from any device, and, of course, companies now have access to powerful tools and applications to analyze their customers’ needs and come up with effective strategies.
Businesses are often puzzled by the thought of moving to the cloud. They are concerned with data loss, privacy risks, susceptibility to external attack, internet connectivity etc. But do these concerns outweigh the advantages of cloud computing? or are you afraid of the change?
Before jumping into the debate lets compare the leading cloud providers based on the two most critical factors- downtime and cost of migrating.
Let’s say you are a growing company with 5,000 site visitors per day and requires a RAM of 8GB and a memory of 500GB with 8 core processor.
Google’s cloud platform should be the ideal choice for this scenario with a downtime of only 4.46 hours for the year 2014 and cost $805 per year. Similarly, the image compares Amazon Web Services(AWS) (2.41 hours), IBM SmartCloud (8.76 hours) and Rackspace (7.52 hour). Microsoft Azure losses out on downtime (39.77 hours) but costs $1,880 per year less than IBM SmartCloud ($2,172 per year) and Rackspace ($2,521 per year).
Moving to it saves the upfront cost of purchasing, managing and upgrading the IT systems. Thus using the cloud model converts capital expenditure to operational expenditure. Using the one-time-payment, ‘pay as you go’ model and other customized packages, organizations can significantly lower their IT costs.
Businesses will no longer require file storage, data backup and software programs which take up most of the space as most of the data would be stored in remote cloud servers. Not only it frees in-house space but also provides unlimited space in it.
While using your servers, you need to buy more hardware than you need in case of failure. In extreme cases, you need to duplicate everything. Moving to the cloud eliminates redundancy and susceptibility to outages. Thus migrating to it not only adds reliability to the systems but also keeps information highly available.
Using cloud computing, businesses can easily expand existing computing resources. For start-ups and growing enterprises, being able to optimize resources from it enables them to escape the large one-off payments of hardware and software, making operational costs minimal.
With this, businesses can perform their processes more efficiently. Cloud migration leads the existing workforce to focus on their core task of monitoring the infrastructure and improving them. Thus cloud computing leads to lean management and drives profitability.
Migration to cloud computing platforms requires essential IT changes and sound knowledge of the latest technology. The decision-makers should visualize the migration as a business re-engineering process rather than an architectural change. With a plethora of options available, business leaders are often confused about which computing technology suits their needs. At this point, the consultant can help them to choose the service that will empower their current processes.
A cloud consultant should ask the following critical questions to help you define requirements.
Knowing these questions will help the consultant find the best services for your business. Thus a consultant should present governance models, security models, performance models, process models and data models in addition to basic infrastructure.
It has certainly changed the dynamics of the IT industry. AWS and Microsoft remain the largest cloud providers inclusive of all services. But at the same time consultants play a huge role in empowering businesses to incorporate innovative solutions and market the cloud-based changes to suit the customers’ needs.
Quantazone specializes in cloud-based services related to Amazon Web Services. As AWS Partner Network (APN) Consulting Partners we help customers of all sizes to design, architect, build, migrate, and manage their workloads and applications on AWS. For more details visit Quantazone.