You’ve probably heard this age-old marketing proverb a thousand times. But, it still rings true and in fact, it matters now more than ever. This is due to a multitude of marketing channels and mobile accessibility from buyers. Video content has quickly become an effective and dynamic means of increasing sales conversions within online marketing.
Incorporating video content into your marketing strategy diversifies your content. Hence providing higher levels of engagement from your customer base. Your main goal is to provide information that goes beyond the text and adds a creative and engaging element to your sales funnel. People love brands that diversify the way in which they communicate their value to the public. In fact, 90% of daily internet users have said that product videos are helpful in the decision-making process.
Let your product or service shine with an attractive video that will push your prospect through your sales funnel. There are several types of videos to do that.
Explainer videos explain how a product or service works and how it fits in with your audience’s life. With a short story, they engage your audience and show them why your product will help them solve their issue. You can use them on your landing page, email marketing, and social media profiles.
These videos are extremely popular. You have to think about your client’s pain points and create a step-by-step video explaining the process to solve that problem. Your customer will watch how your product actually works to solve their problem in that video and that will position your brand as an effective solution to the problem.
Some businesses are pretty complex and need further explanation. In that case, you can trust product videos to help you show your product’s best features and how they will improve your customers’ life. 90 percent of customers report that product videos help them make purchase decisions.
Creating a YouTube channel should be your first step if you’re not currently using any videos to promote your company. You can set up a YouTube account for free and you can post as many videos as you like. Adding videos to YouTube makes it easier to share them on other platforms.
Whether you’re just sending a link or embedding the video into your website, the YouTube platform makes it simple to accomplish this. You can also use it as a place to host your video when embedding it on your website. YouTube is the 2nd most-visited website, and therefore if you want to increase sales then you should definitely post your video there.
Social media is the best and biggest way to use video content for marketing. By posting on social media every day you can keep your brand fresh in the minds of your followers. If you are adding new videos to your YouTube channel, social media is the perfect platform to share your new content. You can increase your brand awareness using video ads on social media.
You can also keep your target audience engaged with your brand, and can even sell items on social media. On social media, you can frequently host webinars. This allows you to engage, educate, and grow your target audience where they are already spending time browsing.
You need to take the time to SEO your video marketing. One of the best things you can do before uploading your video to sharing sites is to host the video on your own domain. When thinking about search engine optimization of your videos, your video descriptions are a good starting point. This includes:
All this can work in your favor when it comes to increasing viewer engagement, and ultimately sales through your video.
Most of your content should have a call to action and video is no different. This is possibly the most important tip for increasing sales with video. If you don’t tell viewers what to do next, or where to go next, then they will never convert.
A lot of marketers usually place their call to action at the end of their videos when the video would typically fade to black. This is a very good place for a call to action in video content. Many marketers have found great success with including another call to action somewhere in the meat of their video too. That is when the viewer is engaged with their content.
If you looking for an easy and inexpensive way to get more sales for your business then you need to start creating more video content. You will be able to share those same videos on other platforms like social media pages, your website, and even in email campaigns. At Quantazone our marketing team will help businesses like yours determine how to take your audience from prospects to buyers.
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