Marketing Funnel-How it actually works

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History of content marketing

The concept of marketing funnel has been around since the 1900s . At first, we could see advertisements through television or hear them on the radio. One describes value for their product to sell them.
Later one could display ads on their own sites instead of paying for them. Through this they gained popularity and trust was built among their users.
Content marketing was another way to spread awareness of your brand within people .

Soon, different types of content began gaining attention . The various channels where you could market that content also gained attention. Storytelling soon became an important part of content marketing. The brands also began sharing all types of content across all forms of social media.
The various platforms for content marketing are Story Chief , Hubspot , ScribbleLive , CoSchedule ,Ceros , ClearVoice, etc.

Marketing Funnel

Now one may ask what is it , and what is meant by this “marketing funnel”.
The formal definition goes as follows: “A digital marketing sales funnel is a combination of marketing tactics used to generate traffic to your business and nurture them to become loyal customers who advocate for your business.”
In simpler terms we can say that: A content marketing funnel is a system that takes as many leads as possible through a step-by-step content flow. It converts them into actual customers who in the end pay for your products or services.

Why is market funnel important? Picture the wide top of a funnel. This is where a large number of people might become aware of products or services you offer. All these people are our leads – or potential customers.
As they move through your funnel towards the much narrower neck, many will drop off or cancel out the deal.

At last, few out of the many leads will make it through.

Stages of Marketing Funnel
1. Awareness

This is the first stage of marketing funnel where the people understand your product, company or brand.This can happen in a variety of ways by:

  • Reading one of your articles
  • Listening to a podcast
  • Seeing one of your ads on Facebook or YouTube
  • Searching for something and find your website;
  • Talking to people and relate their problems to your product to give them a solution.
2. Interest

It is the second stage of marketing funnel. At this stage, our potential customers are “hooked.” They’ve consumed your content, and now they want to find out more information on it. They want to dig deeper into the subject.As they gain interest in our topic they will search for specific things that they want.. One can use “on page SEO” for this purpose, they might look for various trends in that topic and make notes on what peaks their interest. Our job here is two-fold:

  • Rank them, so they find your content.
  • Be the expert they want to follow and learn more from.

To summarize, you want to take them into the next stage. We can show that our product or service can solve their problem.

3. Consideration

The third stage of the funnel. At this stage, your prospects know the problem occurred. They know the solution. They know you can provide the best possible solution for them. There is one catch, because they know what you can do doesn’t mean they will choose you. They will look at all the alternatives and scope of all their solutions. Your job is to convince them you are the right person or company for the job.

4. Conversion

It is the fourth stage of the funnel. Your prospects are nearly convinced you are the right solution for their problem.All you have to do is to give them a final ‘push’—a compelling reason for them to click “buy” right now.At some sites we can get a demo for a small fee or else free of cost. The prospects can test all the features we’ve mentioned in our tutorials.Other things you can do to give them a gentle’nudge’

  • If a product is out of stock, reminding them is possible.
  • Make sure the checkout experience is smooth, easy and hassle-free;
  • Offer them a discount to persuade them to buy, if cost is the issue.

The Conversion stage also helps in upselling. Here you can recommend more things if you think that will benefit the user. Or that can make it a more memorable experience for them.

Benefits of Marketing Funnel
  1.  Increase sales through personalized nurturing of leads.
  2.  Provide detailed insights on the leads’ behavior, it’s easier for the sales team to close deals.
  3.  Can be automated – saves process time and effort.
  4.  Create awareness and trust among your leads, helping you create your own brand value.
  5.  Less errors as there is no human intervention. Process is completely automated.

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