Know how SSL is an Effective Protection Layer!

SSL or Secure Socket Layer Certificates are becoming an online standard. They are small data files that digitally bind cryptographic keys to an organization’s details. SSL certificates is not only important for security, but it can also impact your Search Engine Optimization (SEO).

SSL is a technology that encrypts data between a server and a client. SSL security acts as an important layer of online protection. It is a helpful factor for both you and the visitors to your website.

SSL provides a large number of benefits, some of them are listed below:

1) It helps in boosting Search Engine Rankings

Google confirmed that websites with an SSL certificate would get an advantage in the Search Engine Result pages(SERPs). If there are two similar sites, the site with an SSL certificate will be given advantage over the other.

Even some of the browser warn users about whether the website they are accessing is using certificates or not, which might lead to some people stepping back from accessing the website.

If you want users to trust you with their personal information, or buy something from you, there needs to be some level of trust. These days, many people prefer to make purchases from websites containing SSL certificate, and for a great reason.

Nowadays, over 40% of search results on the first page of Google have an SSL certificate. Google encourages users to have SSL and provides a significant ranking boost to those who do.

Google Tweet

2) Building trust with the audience

There are many other sources which can tell about how secure a website is but SSL send a pretty strong signal that you care about your users and ensure their security and privacy.

An SSL certificate makes it necessary for all the net businesses to support the 128-bit secret writing nominative. With this in place, you’ll guarantee safer mastercard payments to all or any your guests. Hence, this comes as a non-negotiable instrument for payment gateways.

3) Prevent Phishing Attacks

If someone created an identical copy of your website, and lured users to it. An unsuspecting visitor entered their login credentials or credit card data there, the attackers would be able to steal it.

This type of online phishing attempt is very common. Copied websites won’t share the same URL as your site. However, many users might miss that detail. After all, how often does anyone scrutinize a website’s address bar after visiting it?

These let users believe that your website is the real deal. This means that when people see the certificate validation in their browser, they know they can trust your website. It’s a quick and easy way for visitors to reassure themselves that your site is not a phishing scam.

Conclusion:

More and more consumers are continuing to shop online. Along this cyber risks continue to develop. Cyber risk is a sensitive concept which needs special care because it harms both the parties and is likely to increase. Understanding the SSL certificates to look for, what makes it a safe site, and potential risks will help consumers avoid scams and protect personal data from cybercriminals.

With all the above aspects, it’s pretty now clear that SSL is a really important aspect of not only your website’s good profile but also in building a trust factor between you and your potential customer.

In my opinion, yes it is really important as it ensures a secure environment for the visitors which in turn helps in increasing the business and also in building trust. Businesses which work by putting themselves in the shoes of customers are benefited as they are prompted to install SSL certification. Quantazone provide you enterprise level performance and security starting at just $99/year, thus helping you to provide a secure environment to your visitors.

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