94% of consumers and businesses search the internet before buying a new product or service. They submit their keywords for search and get a list of relevant websites in return, people tend to visit websites that are at the top of these lists because they appear to be more relevant to their search most, find their competitors at the top of these lists. Studies show that if your website is not at the top of these lists you’ll never reach your customers online. If you’ve ever wondered why your competitors rank is better than yours, then it’s because of a marketing technique called SEO.
SEO helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they’re looking for, when your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients that search engines are looking for. This is where SEO can help! SEO looks for text, contents, links, page titles and other pieces of relevant information contained in the HTML code of your website.
SEO optimization is the process of affecting the visibility of a website in a search engine’s unpaid results—often referred to as “organic” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
It’s important to create client listings in numerous online business directories and Google Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.
We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.