Page speed is very important in our everyday lives. It’s also important because Google considers it an actual ranking factor. Page load time is a web performance metric. It shows the time needed for a page to show on the user screen.
We can do testing for each page, or particularly for your most important pages. As a result it can reveal critical weaknesses and flaws in your site’s performance.
No one has the time to wait for the page to load forever. As a result, people just go to another page or website. It also plays a crucial role in your visitor’s user experience.
Disadvantages of a slow loading page
· Increase your bounce rate
· Lower the average session duration. It results in a few interactions and decreases conversions.
.Not using Gzip compression
·Unsuitable browsers and apps
·Not reducing large image files
·Third-party online ad network
·Too many widgets and plugins
·Not implementing expire headers
·Too many external embedded media
·Poor choice of a web host (or web hosting set up)
1. Use a Content Delivery Network (CDN)
2. Move your website to a better host
3. Optimize image size on your website
4. Reduce the number of plugins
6. Use website caching
7. Database optimization in CMS
8. Reduce the use of web fonts
9. Detect 404 errors
10. Reduce redirects
11. Use prefetching techniques
12.Furthermore, Enable Gzip compression
1. Drop off in traffic:
To become successful, proper management of website traffic is important. It also helps in conversion sales. Everyone lives a fast-paced life now and they want to do their tasks in a fast and efficient way.
2. Loss of money:
A website serves for the growth of the organization. Websites have grown leaps and bounds in all areas. They provide a better experience and service to their customers.
3. Negative impact on SEO:
If the loading speed of your website is slow, the search engines crawl only fewer pages. It also affects your indexation. A slow website is furthermore penalized by the search engines. It ultimately leads to a huge loss of revenue.
4. Bad user experience:
A bad user experience is created from the slow website. People lose their confidence in the company and the product they are offering.
5. Lags in the market:
If your website is slow to load, Google just slides you down in the rankings. If the page is slow, the user presses the back button. It also makes search engines contemplate that the content is not relevant to the query. It finally leads your website to sink in the rankings.
6. Low conversion rates:
Conversion rates are directly proportional to the revenue gain of the company. A lower conversion rate also leads to lower revenue gain and poor performance of the business.
7. Affects mobile users:
A business can become successful only if it’s able to reach a massive mobile population. Similarly, a slow loading website leads to load slowly in mobile applications too. As a result, a poor performing mobile website irritates the users and gives them a bad user experience. It also prompts them to switch over to the competitive sites that provide a better service.
Furthermore, some of the tools to enhance the performance of your
Furthermore, some of the tools to enhance the performance of your website are :
Google Page Insights
As page speed is very important for every website. It is necessary to update your websites, in order to attract more customers so that they don’t bounce back. Every website should be up to date so that it leads to lead generation. The ideal time per website page to load should be a maximum of up to 3 seconds(As per website.grader.com)