Why are Progressive Web Apps important?

Quantazone blog: Why are progressive web apps important?

Progressive Web Apps (PWA) combine new technologies with established best practices for creating reliable, accessible, and interesting experiences. They give users a native-like experience with a user-friendly opt-in installation flow.

It isn’t a new framework or technology. It is a group of best practices to form an internet application function almost like a desktop or mobile application. The dream is to possess an experience so uniform and seamless that the user is unable to inform the difference between a Progressive Web App and a native mobile app.

Progressive web applications deliver user experiences through progressive enhancement. It essentially means that a PWA will perform the same functions on a new iPhone 11 as it would on an older generation iPhone. Sure, some features might not be available, but the app continues to figure and perform love it should.

Why build a PWA?

For many companies, especially those building apps for internal use, the value of developing, testing, and maintaining applications for several platforms is unreasonable. Gartner predicts that by next year, up to twenty of companies will abandon their native mobile applications. Instead, they believe that PWA will become a more viable alternative to them.

One app, every platform

Progressive Web Apps allow you to deliver user experiences that rival native apps without having different development teams and needing to deal with distributing binaries and updates. By focusing your efforts into building one app, you can deliver better UX and

PWA technologies are championed by the big hitters: Google and Microsoft. All Android devices are PWA compatible and Microsoft is building several of its next-generation apps like Outlook and Teams as PWA. Apple is also implementing support.

Internet speed

You’ll not realize this counting on where you reside, but 60% of the world’s population remains using 2G internet. Even in the US, some people have to use dialup to access the internet.

Slow website load

Does one skill long a user waits to click the “Close X” button if an internet site is just too slow? Three seconds! 53% of users abandon an internet site if it’s too slow.

High friction

People don’t want to put in native apps. An average user installs 0 applications during a month.

User engagement

Users spend most of their time in native apps, but mobile web reach is almost three times that of native apps. Hence, most of the users are not actively engaged. However, users are spending 80% of their time on only their top three native apps.

The great thing about PWA is that even though all browsers do not support the underlying technologies, you can already roll them out without worries. This is because all the used technologies are progressive in nature. This means that those customers that have support for them will get an enhanced experience, but all customers will get a great basic experience.

Start with building a great web experience. Enhance it with PWA tech for the majority of users that have support for it. Your customers will thank you.

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