Are Google Ads the Real Deal?

Blog Are Google Ads the Real Deal
Did you know?

Around every second, there are 2.3 million searches performed on Google and the majority of search result pages include Google Ads. Paid for by businesses, these ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

What are Google Ads?

Google offers paid advertisements that appear in search results on google.com. These paid advertisements help businesses in reaching maximum customers who search for related products. They work on an auction system that takes place every time a user performs a keyword search.

The green [Ad] box you can see in the red box is how sponsored ads(Paid Ads) are shown. These ads work as great marketing techniques. The green box below shows how a normal search result appears. The normal search results are unpaid results.

Google Display Network

Google also offers Display Advertisements, which appear on the Google Display Network.  The Display Network is an extensive collection of outside, third-party websites that have partnered with Google and agreed to serve Google ads. These ads, on the Display Network, can be in text, image, video, or rich media format, and can be targeted differently. This includes remarking and banner ads.

Why do they appear?

Whenever you search for something on Google, you see ads about the same thing/similar thing on most social media websites like Instagram, Facebook, etc. Wonder why? This is how Google Ads appear. Advertisers choose a list of keywords to target that is relevant to their business offerings, the words that people are likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear on the SERP. When the user clicks the advertiser pays a certain amount of Cost(Also known as cost per click).

Google Ads Cost

The cost of ads varies depending on a number of factors. Factors such as the competitiveness of your keywords and industry, your location, the quality of ad campaigns and more.

In the United States, the average cost per click for Google search ads across all industries is $2.32. In other countries, the average cost for them is much lower.

Should your business go for Google Ads?

In my personal opinion, Yes! These ads reach millions of customers and they will definitely help scale your business. Rather than outsourcing your marketing to some agency these ads are a much better option. They will reach people who are actually interested in buying your product. This helps in converting leads to sales.

Will they Rule the World?

In my personal opinion, Yes! They will definitely rule the world. They control almost 73%(increasing) market share in the advertisement industry which makes them a whopping $40.3 billion.

Share on linkedin
Share on facebook
Share on twitter
Share on whatsapp

Want More SEO Traffic?

We analyze your website to identify SEO errors, keyword opportunities, and competition.

How many blog posts do you produce per month?

We want to give you a plan that works with your current marketing efforts.

How many hours do you have to spend on SEO per week?

This helps us determine how much you can take on in your action plan.

Do you run any paid ads?

We want your plan to work with your paid ad strategy.

How much revenue do you generate per month?

We want to give you a plan that is an appropriate scale for your business.

What is your marketing budget per month?

This helps us understand the resources you have available so we can scale your plan appropriately.

You Are Currently

We want to give you an action plan that you can easily implement with your current efforts.

Well, you're almost finished.

To get your results and a personalized action plan showing you exactly what you need to do to get more traffic.

See How We Get You Massive Amounts of Traffic