Email marketing is the use of email to send a commercial message. That is to promote products or services, send advertisements, request business, and solicit sales or donations. In a broader sense, it is the use of email to develop relationships with potential customers or clients. Email marketing is a part of digital marketing, which encompasses online marketing via websites, social media, blogs, and more.
An email marketing strategy is part of your marketing strategy and business plan. It allows you to market your products and services with the best chances for making a profit and reaching your business goals.
This is because a good email marketing strategy will take into consideration, who your target customers are, their preferences and the benefits they are looking for. Also your products, services and industry and which email marketing messages are most effective. Email marketing strategies mostly seek to achieve these three primary objectives, to build loyalty, trust, and brand awareness.
With an increasing number of brands investing in email marketing, it’s harder to capture your customer’s attention and engage them in meaningful conversations. The key to building a successful email marketing strategy lies in creating trust with contacts and building long-lasting relationships with them.