The quality of your leads will determine the number of paying customers you will get on board. The higher the quality of your leads, the more likely they are to become your customers. However, you must know your lead generation tactics thoroughly before measuring the quality of leads they bring. Some of the favored tactics include lead magnets and content upgrades. Let’s take a look at them in detail.
Lead magnets are incentives that marketers offer in exchange for their email address or other contact information. The incentives might be downloadable content, like a free PDF checklist, report, eBook, whitepaper, video, etc. It will compel customers to exchange their contact information over something valuable, which will increase their trust towards that brand.
Calculate what proportion you spent to supply the content.
Even if you produce your content in-house, there’s still a cost attached. Since you’re paying the content creator’s salary or work done by other departments.
And, don’t forget to include any external content assets you had to pay for, like images, video, audio or other outsourced work.