Facebook Video ads capture the attention of your audience better than any other type of ad, such as images.
A study found that 54% of people wanted to see more video content from a brand or business they support. Those people are also 85% more likely to purchase after viewing a product video. Add that to the fact that most people typically only read between 20% and 28% of the words on your website, and it’s not surprising that four times as many consumers would rather watch a video about your product than read about it.
Take an example from Red Bull!
It is probably most well-known for their “Red Bull gives you wings” campaign. But, they’re also a huge sponsor of extreme sports like racing and skydiving. This all comes together at their annual Flugtag event. It is an air show where participants create and compete with their own flying machines.
To boost engagement with this event, Red Bull produces captivating video content of some of the most extreme moments.
This naturally draws people in. There’s motion, risk, and, most importantly, people doing something amazing. While it might not make sense for a company that sells insurance, it’s a perfect fit for one that sells energy drinks.
Red Bull repurposes this content into ads for their annual Flugtag event and their product by association. The engaging, high-intensity content compels people to like or share their videos, which increases Red Bull’s overall reach. They would never see the same results using written content or static images.