Google AdWords began in 2000, only two years after the launch of the search engine. It functions as a pay-per-click marketing strategy targeting digital consumers. In 2018, it was rebranded to Google Ads.
While the Google market runs rife with potential leads, its popularity makes it a competitive atmosphere. Ads on the platform are viewed by 90% of the internet population. Costs for keywords are rising, making these campaigns more expensive. This leads to questions like, “what can I do to avoid overspending and still meet the demands of an oversaturated market?”
Google Ads may be deluged with business owners making their mark, but there are avenues yet to be conquered. Video is a perfect example of an untapped resource with plenty of potential for growth.
Throughout this article, you’ll get a closer look at the ways Google Ads feature in videos and how to make them work for you.