We brushed over anchor text before, so let’s shed a little more light on the subject.
What is anchor text exactly, you say? Anchor text helps Google determine what the page being linked to is all about. And it looks like this
When you link to something in an article both externally and internally. You should try to use variations of target keywords relevant to the page you’re directing people to. Rather than wasting an SEO boosting opportunity by linking to something like, click here.
Instead, do something like this:
Using the keyword as anchor text will give search engine crawlers more information on what they’re processing; it will also make sure you’re linking profile is well-structured.
Try to avoid overusing exact match keywords. Taking advantage of close variations will help you rank better for a broader selection of keywords.
In some ways, SEO is a dark art, but as you’ve now discovered. There are many simple steps you can make to improve your organic search rankings.
There is no fast-track way to gain search authority. But by being strategic, thoughtful, and making sure you follow best practice around SEO. You’ll be in first position on Google quicker than you think.