If you showed your website to a caveman, would they be able to “grunt” what your site is all about just from the homepage?
There’s a quick test for this, developed by Donald Miller, the founder of StoryBrand. It takes less than a minute and involves just three questions.
First, show your website to someone (who’s never seen it before) for five seconds, then close your laptop.
Then, ask them these three questions:
- What does my organization offer?
- How will it make your life better?
- What do you need to do to buy (or to get started)?
Did you know?
You have 0.05 seconds, less than a blink of an eye, to make a good first impression when a user visits your website.
Can users do what they need to do within five seconds of arriving on your website? If not, they’ll hit the back button.