These days, when people want to find something, whether it’s a product or a service, the first thing they reach for is a device connected to the internet so that they can search.
Gone are the days when people would refer to paper-printed catalogues of products or consult the Yellow Pages to find a business or service they were interested in. 70% of Americans today don’t even open their phone books when they receive new ones.
However, with the ease of putting things online comes a new hazard: your content getting lost in an ocean of information.
Search engines can be fast and precise for users who know exactly what they’re looking for, but when it comes to a general search, narrowing down candidates to a smaller, more-manageable pool becomes more complicated.
As a local business owner or manager, you likely offer your goods or services to a local market, but you could potentially serve the entire world, reaching a global market. In turn, of course, the entire world also becomes your competition. So, it’s more important than ever, for ease of use and high search rankings, that you