Organic search vs paid search

Our day to day life is linked to use of search engines. There are two types of searches that are Organic search Vs Paid search. One can only think about how often you suggest “Googling it” when you need any kind of information. A couple of a seconds after you search for something on a search engine like Google. There are millions of results populate on the search engine results page (SERP).

In that list, you will find a mixture of both organic and paid results. The difference between the two has a lot to do with how they got there.

Organic search

It comes from people finding business links among the search engine results. SEO optimization influences organic search results. Paid search traffic attributed from visitors clicking on a link in an advertisement or sponsored listing. Business that has paid appears at the top of the search results.Whenever you search something on Google, or any other search engine, the list of links that appear below the ads are known as “organic results”. The results that appear are purely based on the quality and content of the page. Traffic that comes from people finding your links among these results. It is called as “organic search” traffic. Organic traffic is the most valuable traffic source.

Here are some of the reasons :
  • Google directs the highest amount of traffic. They are the most trusted source for people doing research .
  • Google is very particular about their rankings . If you rank in the top five search results for a keyword. It indicates that our content is of high quality.
  • Moving up in the rankings is difficult and takes time, but once you’re there you get to reap the benefits for a long time.
  • Results on the first page of Google search receive 92% off all search traffic on Google. Traffic drops by 95% on the second page.
  • The 33% of clicks from organic search results go to the very first listing on Google.
  • The disadvantage of organic search is that it takes time to get indexed and really start generating traffic from this source.
Paid search

They are those companies have paid to appear at the top of search results (above those that earned their page-one spots organically.)The little box next to their title reading “ad” but many consumers are still unaware that these are advertisements. The ads feel native and fit into the results. In order to be less obtrusive.

Paid search has been popular recently as organic search has become more competitive.Rather than having to wait for your SEO to build up. One can also pay to get seen on top searches of Google immediately. The amount of money spent on paid search is very huge.

Google AdWords

Google’s AdWords is the most widely used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands. AdWords account for roughly 70% of their revenue. It is highly effective. When starting your first campaign on Google AdWords, you need to be tactful. When it is done right and with proper planning. You can start getting a ton of targeted traffic to your landing pages much quicker than you would be able to get from organic search.

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