SEO Strategies that Google rewards

What is meant by SEO?

SEO stands for search engine optimization. Its the process of optimizing your website . We do so to get organic or inorganic traffic from the search engine results page. By using SEO, we make certain changes to the website content that makes it more attractive for the search engine. It also makes the search engine find our content easily.

It can get very complex as various factors contribute to the ranking. By using SEO, we are assured to get high quality data according to our search requirements.The search engines will scan or crawl different websites to understand the site . It also helps them in delivering better search results for certain keywords. SEO has become one of the most important practices these days.

Benefits of SEO to Your Business
  • It leads to better user experience
  • Primary Source of Leads
  • It builds brand credibility
  • It brings Higher Close Rates
  • Helps You Gain Market Share
  • It also improves Website Speed
  • Results to Higher Conversion Rate
  • Promotes Better Cost Management
  • Helps in establishing brand awareness
  • It can be a long-term marketing strategy
  • SEO Takes You Ahead of the Competition
  • Increases your followers on Social Media
  • SEO Ensures Mobile-Friendliness of the website
  • Creates Synergy of All Marketing Activities Online
  • They also encourage local users to visit the physical store
SEO Strategies That Google Rewards
Create Content Using Optimized Keywords:

Google rewards the quality of the content. The content created should be unique to get high ranking in the search engine results. If you want to generate traffic through search. The best way to do so is to do keyword research before you start writing. Now, you can focus on important keywords for which some search volume already exists. Keyword optimization is done in order to know where and how to place keywords in the content. We do so for maximum search ability.

Meta Description Tags & Alt Tags:

Basic SEO strategy is to use alt tags on your images and have suitable meta description. Meta description should be in such a way that it also contains the optimized keywords. Google also collects a copious amount of information for SEO from meta description. SEO traffic to the page will definitely increase if you use your main keyword in alt text of the images.

Build Backlinks:

Backlinks are most important and crucial for your online success. They are links from outside domains that point to pages on your domain. In simple words it means that linking back from their domain to yours.
Furthermore,importance of backlinks is that. The more connections to the other websites of your industry. The higher you are to get ranked by google website crawlers.

Paid Promotion on Social Media:

Social media is also a great tool to use in order to increase the traffic to your website. Most of the existing social media platforms have a promotional ad option. They use it for driving traffic to your website. Increasing the traffic to your site with the help of social media. It will also help your ranking on Google as a whole.

Users Experience:

Google rewards those websites which are user-friendly. If you optimize your website just for Google then it can have an impact on the sales of your business. But if you focus on users experience then it will definitely boost your sales and google ranking as well.

Few elements that affect user experience are:

  • Loading speed of website
  • Website navigation
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