In recent years, digital marketing has changed to a great extent. Back within the past, one annual planning meeting to make a go-to-market strategy used to be sufficient. Today, marketers adjust course frequently and modify plans consistent with real-time customer insights, new media, emerging channels, and technology.
New media adoption rate used to be comparatively slow. TV, introduced in 1947, but its acceptance achieved heights after 50 years. On the other hand, the Internet, introduced in the early 1990s, reached its peak in less than half the years of TV. The existing stats indicate mobile Internet adoption will have a rate exponentially higher than that of its predecessors.
In the year 1998, Google came into existence. Google is the most prevalent search engine now. It assumes the foremost vital role during optimizing Search Marketing and Digital Marketing campaigns.
The mid-2000s, caused a change within the customer behavior as individuals began to inquire about their product online. With the assistance of Google and the remainder of the search engines prior to the actual buy. This pattern left the advertisers puzzled because it became difficult for them to grasp this purchasing behavior of the purchasers.
But with all the hype around big data, we still hear that today’s software and computing platforms lack true integration capabilities and come short in providing real-time access to data. Cross-channel management between point solutions that optimize email, Web, social and mobile, is more of a hype than reality.
Marketing applications interfaces designed primarily were content design instead of big data analytics.
In today’s world, digital marketing is reaching its height by not only optimizing its page rank on search engines but also marketing on various social media platforms. Writing great content and having a custom made website it helps to turn leads into customers.
With the evolution of big data and the availability of in-depth consumer information, personalizing content is an important factor. 96% of marketers believe personalization improves customer relationships. Customers are drawn to experiences that reflect their preferences. Determining what content is going to be most relevant to a private is vital to customer satisfaction and loyalty.
Various fields like AI, Personal Digital Assistants, Blockchain Technology, Chatbots, Voice Search, etc. will help in the growth of digital marketing.
Thus, whether it be the past, the future of the present digital marketing has been and will always be in trend throughout its complete-time travel.