Social media advertising is a kind of digital marketing. Where paid ad campaigns are run on social media platforms to reach target audiences. You can promote your brands and inspire sales through the social channels that users frequently use. It is getting harder to get your message noticed in the online world. This is because user attention is becoming a scarce resource.
Social media advertising is pretty impactful. As it allows you to deliver your message to your ideal buyers throughout their purchase journey. Before the release of a new product, a B2C company can run a brand awareness campaign to get some pre-buzz. Similarly, a B2B company can engage its audience through remarketing campaigns. They can do so to sell a highly valued product.
Social media advertising is different from traditional advertising. Traditional advertising adopts an approach wherein brands deliver ads to all the people possible. That too regardless of whether they are interested or not. Social media, on the other hand, enables brands to connect with the buyers.
Facebook offers many advertising options for brands. This enables them to run ads across awareness and conversion stages of the buyer’s journey. With each stage offering a lot of ad types to reach the goal.
Instagram offers ads that are similar to Facebook
You can target people on Instagram based on their location and interests. Instagram also lets you create custom audiences. This helps to find new users that share similar characteristics to your ideal buyer.
You can target users through the following ad types on Instagram:
Twitter ads work towards five different business goals:
Snapchat is famous among the millennials and therefore favors content that is casual and fun. The social media platform supports the following ad goals:
LinkedIn is much more business-oriented than the other social networks in this post. It offers targeting options based on professional qualifications like job titles.
LinkedIn ads help your business with three types of marketing goals:
Pinterest brings a largely female audience to social media. It is an absolute hotspot for topics such as weddings, cooking, or fashion. This makes it very useful for advertisers in this niche.
These ads work with six types of business goals:
YouTube has more male than female users. The audience is well spread out among all age groups. There are a few different video ad formats available on YouTube. They can help you work towards the following business goals:
Social media advertising is a growing field, with newer and more effective ways to target and influence your audience. Visit Quantazone to know more about social media marketing/ advertising.
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